CRM & Marketing Automation

Verify and clean HubSpot contacts automatically

Transform HubSpot into a self-cleaning growth engine. Verify every email across contacts and deals via Zapier to instantly update properties, trigger sales alerts, and ensure 100% deliverability for your marketing automation.

How it works

Use this zap

EmailVerify integrates seamlessly with HubSpot through Zapier, allowing growth teams to turn email validation into a fully automated and trackable CRM workflow. Instead of manually cleaning lists or dealing with bounces after a campaign starts, you can automatically verify every new contact, form submission, or deal creation directly within HubSpot. This no-code automation ensures your sales and marketing pipelines are powered by verified, reachable leads from the first point of entry.

When an email is verified as valid, invalid, or risky, Zapier can instantly update HubSpot contact properties, assign lead owners, move deals across pipeline stages, or post internal notes. You can set up automation to pause marketing sequences for risky leads or notify account managers about high-value verified prospects. This integration eliminates fake signups, improves your sender reputation, and ensures your revenue team focuses on real opportunities—all without writing a single line of code.

HubSpot Direct Integration vs. Zapier — When to Use Each

The direct HubSpot integration is best for bulk verification of existing Contact lists and writes EV_Status back as a HubSpot Contact Property automatically.
The Zapier integration is best for real-time verification at data capture — works with HubSpot form submissions before a Contact is created, triggers on any HubSpot event (new form, deal stage change, updated contact), and allows multi-step routing (valid contacts to list A, undeliverable to list B).

How to Set Up the HubSpot + EmailVerify.io Zap

1 Set the Trigger: In Zapier, select HubSpot as the trigger with event 'New Contact' or 'New Form Submission'. Connect your HubSpot account and test the trigger.
2 Add the EmailVerify.io Action: Select 'Verify Email' and map the email field from HubSpot. Connect your EmailVerify.io account at app.emailverify.io.
3 Filter: Add a Zapier Filter — only continue if EV_Status contains 'valid'.
4 Update HubSpot: Add a HubSpot action to update the Contact Property 'EV_Status' with the result, or enroll the contact in a Workflow. Activate the Zap.

HubSpot Triggers

New Company

Triggers when a new company is created.

New Contact

Triggers when a new contact is created.

CRM Object Recently Created

Triggers when a specific CRM object is created.

New Form Submission

Triggers when a contact submits a HubSpot form.

New Deal

Triggers when a new sales deal is created.

Updated Deal Stage

Triggers when a deal moves to a different stage.

EmailVerify Actions

Email Finder

Find verified email addresses associated with a person's name and company.

Email Validation

Verifies the deliverability and validity of an email address using app.emailverify.io/api/v1/validate.

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FAQs

Frequently Asked Questions

How do I verify HubSpot contacts via Zapier?

In Zapier, set HubSpot as the trigger with event 'New Contact'. Connect your HubSpot account. Add EmailVerify.io as the action, select 'Verify Email', and map the email field. Connect your account using your API key from app.emailverify.io. Add a final HubSpot 'Update Contact' step to write EV_Status back.

What is the difference between the direct HubSpot integration and Zapier?

The direct HubSpot integration is best for bulk verification of existing lists. The Zapier integration is best for real-time verification at data capture (like form submissions) and allows multi-step routing.

How do I update a HubSpot Contact Property with EV_Status via Zapier?

Create a custom Contact Property in HubSpot named 'EV_Status'. In your Zap, after the EmailVerify.io step, add a HubSpot 'Update Contact' action. Map the contact ID and set the EV_Status property to the output from EmailVerify.io.

Can I verify HubSpot form submissions before the contact is created?

Yes. Use the 'New Form Submission' trigger. Map the email to EmailVerify.io, add a Filter for 'valid' status, and then use the HubSpot 'Create/Update Contact' action. This ensures only valid emails enter your CRM.

How do I enroll only verified contacts into a HubSpot Workflow?

Write the EV_Status to a HubSpot property. In HubSpot, set your Workflow enrollment trigger to 'EV_Status is equal to valid'. This prevents invalid leads from triggering automated emails.

Can I verify HubSpot deals and companies too?

Yes. You can use triggers like 'New Deal' or 'New Company'. If these records have an email field, you can map them to EmailVerify.io to ensure your B2B data is accurate.

How do I filter invalid contacts in HubSpot after verification?

Create a HubSpot Active List where 'EV_Status is equal to invalid'. Use this list as a suppression list for your marketing emails to protect your sender reputation.

Does this consume EmailVerify.io credits?

Yes. Each email verified through the Zap consumes one credit. New users get free credits to test. See emailverify.io/en/pricing for current credit bundle pricing.

Can I use this to clean an existing HubSpot contact list?

Zapier is for new/updated contacts. To clean an existing list in bulk, use the direct EmailVerify.io HubSpot integration instead.

Is there an API endpoint for manual validation?

For custom development outside of Zapier, you can use the app.emailverify.io/api/v1/validate endpoint. However, the Zapier integration handles this automatically for you.

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