Verify and clean Unbounce leads automatically
Ensure every lead captured on your Unbounce landing pages is 100% valid. Automatically verify emails from form submissions via Zapier to block fake signups, reduce bounces, and boost your campaign conversion rates instantly.
How it works
EmailVerify integrates seamlessly with Unbounce through Zapier, allowing marketing teams to automate lead qualification at the source. Instead of manually cleaning lists or dealing with bounces after a campaign starts, you can automatically verify every email address the moment a visitor hits 'Submit' on your landing page. This no-code automation ensures your sales funnel is powered by verified, reachable leads from the first point of contact.
When a form submission is verified as valid, invalid, or risky, Zapier can instantly route the data—sending high-quality leads to your CRM while flagging or filtering out fake entries. You can set up automation to pause follow-up emails for risky leads or notify your team about premium verified prospects. This integration protects your sender reputation and ensures your marketing spend is focused on real opportunities—all without writing a single line of code.
How to Set Up the Unbounce + EmailVerify.io Zap
- 1 Set the Trigger: In Zapier, select Unbounce as the trigger app with event 'New Form Submission'. Connect your Unbounce account. This trigger fires for all landing page forms, popup forms, and sticky bar forms. Test the trigger with a recent submission.
- 2 Add the EmailVerify.io Action: Add EmailVerify.io as the next action. Select 'Verify Email' and map the email field from the Unbounce form submission to the Email parameter. Connect your EmailVerify.io account at app.emailverify.io.
- 3 Add a Zapier Filter or Paths: Add a Filter step — only continue if EV_Status contains 'valid'. Alternatively, use Zapier Paths: Path A (valid) sends the lead to your CRM; Path B (not valid) can log the lead to a separate Google Sheet for review.
- 4 Route Verified Leads: Add a final action to send verified leads to HubSpot, Mailchimp, Salesforce, or your CRM of choice. Activate the Zap — every Unbounce form submission is verified before entering your funnel.
New Form Submission
Email Finder
Email Validation
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Frequently Asked Questions
How do I connect EmailVerify.io to Unbounce via Zapier?
What Unbounce trigger should I use in Zapier?
’New Form Submission’ is the correct trigger — it fires every time a visitor submits a form on any of your Unbounce landing pages, popup forms, or sticky bars. You can monitor all submissions across your account.
How do I stop fake leads from Unbounce reaching my CRM?
After the EmailVerify.io action, add a Zapier Filter step: only continue if EV_Status contains ‘valid’. Leads with undeliverable or temporary addresses stop at the filter and never reach your CRM.
Can I verify emails from Unbounce popups and sticky bars?
Yes. Unbounce popup and sticky bar form submissions trigger the same ‘New Form Submission’ event. The same Zap setup applies to all form types regardless of where they appear on your page.
Should I use Zapier Filter or Paths for Unbounce email routing?
Use a Filter for a simple valid/invalid split. Use Zapier Paths if you want to route valid leads to your CRM and log risky or 'catch-all' leads to a separate Google Sheet for manual review.
Does this work with all Unbounce form types?
Yes. The trigger captures submissions from standard landing page forms, popup forms, and sticky bar forms, including all A/B test variants.
How does verification improve my Unbounce lead quality?
By verifying at the point of submission, you ensure only real, deliverable addresses enter your funnel. This improves open rates on follow-up sequences and gives your sales team accurate data.
Can I include EV_Status in my Unbounce lead notifications?
Yes. Add an email notification step after verification. Include the EV_Status field in the notification body so your team can prioritise follow-ups based on email validity.
What happens to the lead if the email is invalid?
With a Filter, the Zap stops and the lead is not sent to your CRM. You can optionally log these invalid leads to a suppression sheet before the filter to retain a record of all submissions.
Is there a real-time API for Unbounce integration?
While Zapier is the no-code method, you can also use the app.emailverify.io/api/v1/validate endpoint via our real-time API for deeper custom integrations within your landing pages.
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